This advertising shows Thai culture.

Product strategy

Product strategy

Brand name is “The Tourism Authority of Thailand (TAT)”

Branding
When, you hear the word “The Tourism Authority of Thailand (TAT)”. The first thing that you think is reliability about information of organization that to present by supporting from government. And intimacy of officer that be glad for service by pass “smile” and “Wai”. So it makes the tourists are confident and impress in service and information of organization.

When the people travel in Thailand, they will receive a lot of values from this brand. The first thing that you meet is friendly between tourist and tourist or tourist and organization. It makes the tourists have the impression in tourism and services. When the tourists have the impression in the travel places, they want to come back travel again. Besides, TAT has many varieties of the travel places and activities for the tourist join together. It makes the tourists are not bored but they have fun and happiness with the tourism. And then, in activities or festivals insert entertainment too. So, it makes activities or festivals are very interesting more and more. And when, the people travel within country, they will have pride in the travel places of their country. So, this brand can makes many values for the tourists.

Logo

This is a logo of The Tourism Authority of Thailand (TAT). Which, this logo shows Thai culture and identity of Thailand by using picture of Pra-Prang at Arun temple by looking from Chao Phraya river and the Suphannahongse Barge which is boat that very important with Thailand. And TAT uses the logotype under picture.

Slogan

For corresponding with the Tourism Authority of Thailand in each year, TAT creates the slogan for making interesting of the brand. Besides, a slogan can make a tourist comes to tour in the country more and more and also promote tourism for gives a tourist know as well.

Product unique selling point

Unique selling point of this brand is

· Showing the image of brand --- makes the image of brand for the Thai people have feeling want to tourist within country. And it makes Thai people feel worthwhile, proud and impress in travel Thailand. And finally, the tourists will come back to travel again.

· Lifestyle of each person --- because each person have different lifestyle. Thus, in each month have different activities and festivals for the tourist can enjoy it. It makes the tourists can meet amusement from these things in each month and it can respond requirement of tourists.

Target market

TAT emphasizes the Thai tourist every gender and every age. They want to persuade the Thai tourist turn to give the importance of the tourism in Thailand and they want to promote the tourism within our country.

Key successful factors

The key successful factors of the Tourism Authority of Thailand (TAT) are having advertising for showing all a year. It makes this brand is known in very area. Besides, TAT still has activities and festivals for the tourist join together. So, it makes attract the tourist come to travel in Thailand more and more.

Reference

www.tourismthailand.org/download/my.../my.../map2552.doc

http://www.youtube.com/watch?v=c6gIv0591IA